Illuminate Skin Clinic

Illuminate Skin Clinic is an award-winning skin and wellness clinic based in the heart of Kent. In an extremely competitive market, Illuminate Skin Clinic needed a strong marketing strategy that focused on delivering valuable and educational content to their prospective clients to help them stand out from the crowd and maximise enquiries from the website.

Project scope

Email Marketing

Social Media

Brand Photography

Content Creation

Copywriting

Content that packs a punch

Taking things back to basics, I began by developing a strong content strategy with clear objectives. This included strategic blog content writing, SEO, social media, Facebook advertising and email marketing.

Each piece of content was designed with one goal in mind – to create strong connections with their audience through valuable, honest content.

216%

increase in new leads

298%

increase in website visitors

22%

improvement on website bounce rate

15%

increase in email click-through rate

From the client's point of view

"Emily has worked with us at Illuminate for 18 months, initially in house and now on an outsourced basis. During that time Emily has been intuitive and forward thinking. She has solidified a marketing strategy for Illuminate, and worked on high performance content and email marketing campaigns. The results have been evident with increased website traffic, enquiries and email click throughs. Not only that, but Emily is a genuinely lovely person who is a pleasure to work with. I can highly recommend her."