Illuminate Skin Clinic
Illuminate Skin Clinic is an award-winning skin and wellness clinic based in the heart of Kent. In an extremely competitive market, Illuminate Skin Clinic needed a strong marketing strategy that focused on delivering valuable and educational content to their prospective clients to help them stand out from the crowd and maximise enquiries from the website.

Project scope
Email Marketing
Social Media
Brand Photography
Content Creation
Copywriting
Content that packs a punch
Taking things back to basics, I began by developing a strong content strategy with clear objectives. This included strategic blog content writing, SEO, social media, Facebook advertising and email marketing.
Each piece of content was designed with one goal in mind – to create strong connections with their audience through valuable, honest content.



216%
increase in new leads
298%
increase in website visitors
22%
improvement on website bounce rate
15%
increase in email click-through rate
From the client's point of view


