Illuminate Skin Clinic

Illuminate Skin Clinic is an award-winning skin and wellness clinic based in the heart of Kent. In an extremely competitive market, Illuminate Skin Clinic needed a strong marketing strategy that focused on delivering valuable and educational content to their prospective clients to help them stand out from the crowd and maximise enquiries from the website.

Sophie Shotter

Project scope

Email Marketing

Social Media

Brand Photography

Content Creation


Content that packs a punch

Taking things back to basics, I began by developing a strong content strategy with clear objectives. This included strategic blog content writing, SEO, social media, Facebook advertising and email marketing.

Each piece of content was designed with one goal in mind – to create strong connections with their audience through valuable, honest content.

Dr Sophie Shotter


increase in new leads


increase in website visitors


improvement on website bounce rate


increase in email click-through rate

From the client's point of view

Would you like to be my next success story?