TikTok is the fastest-growing social media platform, and it offers a fantastic opportunity for beauty and aesthetics businesses to reach new customers. If you’re looking to grow your business through TikTok, here’s how to get started.
Create Unique Content
Your business should have content that sets it apart from the competition. What makes your product or service special? Use videos on TikTok to show off your unique offerings. Whether you make beauty products, provide laser hair removal services, or do makeup tutorials – find ways to showcase what makes your business stand out from the rest. In addition, use hashtags that are relevant to the beauty and aesthetics industries so people can easily find your content.
Use a variety of video structures
The sky is the limit when it comes to the types of videos you can create on TikTok, but there are a few video structures that commonly perform well and are easy to recreate.
Highlight a story or experience: This will help build trust and loyalty with your audience, which will increase overall watch-time on your videos. Highlight the emotional value that your product or service has with clients. Get creative with how you create these videos. You don’t need to sit in front of the camera and share a testimonial, point-blank. Record a time-lapse of you working behind the scenes or record yourself packing up a product to be shipped out and use the voiceover feature to tell your customer testimonial or experience!
Role Play: While we are a HUGE fan of adding value through tips and tricks, on TikTok, a popular way to achieve this is by role-playing. Instead of getting straight to the point with your tips and facts by talking directly to the camera, try to ‘role play’ with characters for a more digestible piece of content. You will do this by talking about a common pain point your customer might have, and then sharing how your business solves that pain point. Instead of trying to explain exactly how this works, check out @erikakullberg for some examples.
Time-lapses: This is the best and easiest way for you to start. Set up your camera and record yourself doing your service, packaging a product, or working behind the scenes. Speed up that video and upload with a trending song on TikTok or a voiceover explaining the video. It doesn’t get easier than this and trust us when we say: it works! Users are enamoured by time-lapse videos, so take advantage of it by adding in some value or promotional material when you can!
Video Series: Establish a recurring staple on your profile that users can keep tabs on. Doing these series’ will keep your audience coming back for more and prove that you have authority within your industry.
Engage with Your Followers
Once you have followers on TikTok, don’t forget to engage with them! Responding to comments and messages helps build relationships with potential customers. When people feel like their comments are heard and appreciated, they will be more likely to return time and time again for your services or products.
Build an Audience Outside of TikTok
TikTok may be one of the most popular social media platforms right now, but it won’t stay that way forever. To ensure long-term success for your beauty or aesthetics business, focus on building an audience outside of just this one platform. Post regularly on other social media platforms such as Instagram or YouTube so that you maintain a broad presence online and remain visible even if trends change over time.
As a beauty or aesthetics business owner, don’t underestimate the power of TikTok!
This amazing platform offers a great opportunity for growth if used correctly. With creative content that showcases what makes your business special, engaging with followers regularly and posting across multiple platforms – you can establish yourself as an expert in the industry in no time!
Need more help with TikTok? Book a 1-1 TikTok Strategy Call and walk away feeling confident in your approach, full of new ideas and ready to scale your business using the power of TikTok Marketing.