Email Marketing
Whilst social media can raise your brand awareness and attract top of the funnel leads, it’s often email where relationships are built, and sales are solidified. You can attract and retain customers with personalised messages that promote your content, brand, and services as well as segment contacts to deliver the right messages to the right people at the right time.
Well-planned email marketing attracts and converts the right customers.
And while the world of digital marketing is constantly evolving, one thing remains true: email marketing is still the most effective way to reach and engage your audience. High value content is the key to an effective marketing strategy and to improving your customer’s experience online.
Why is email marketing important?
Build strong customer relationships: Personalising and customising your email marketing campaigns is a smarter, more effective way of marketing. Personalisation increases your return on investment, engages customers in a more meaningful way and allows you to be more agile in your email marketing tactics.
Move prospects through the sales funnel: Email marketing can bridge the gap between your marketing channels. What’s the use of investing all your time, money and effort into social media to capture leads if you have no follow up strategy? Email marketing helps to smooth the transition through each phase of the buyer’s journey by nurturing leads and drip feeding them relevant content through various touchpoints that ultimately result in conversion.
Develop your unique brand: Regular updates provide a great opportunity to create a unique brand voice, style, and image for your subscribers. Connect with your customers through valuable content while further cementing your unique brand identity in their minds.
Become an expert: Email marketing isn’t just about delivering offers and sales information. In fact, an email marketing strategy should primarily focus on delivering unique content that your subscribers will enjoy receiving while you establish your brand as a thought leader in the industry.
Build credibility as a business: Build credibility by staying in contact with your customers and keeping them up to date about your business. The more they learn about you, and they more they hear from you, the more they will trust you.
Email Marketing Packages
Completely customised, done-for-you copy to help grow your email list, nurture your audience, and sell out your signature offer.
1
Irresistible Freebie
Whether you’re just starting your email list or would like to grow your already-large subscriber base, a high value lead magnet will get the sign-ups flowing in! I’ll help you choose the best topic and format to showcase your expertise and attract your ideal audience. I’ll also write the copy for you, so you won’t need to lift a finger.
2
High-converting Opt-In Page
Now, time to get people to happily hand over their email address. This is a big step, so high-converting copy is crucial. I’ll position your freebie in the best possible light so that people can’t wait to snag it. And when they do, they’ll have nothing but great things headed their way.
3
6-Part Email Welcome Series
Your list is now blooming and growing every day. I’ll send your new subscribers a 6-part welcome series that entertains, educates, and gets people excited to read more. Welcome sequences are the most popular of all sequences, so we’ll use this prime inbox time to build connection and drive sales.
Investment: £1,500
Monthly Packages
BLOOM
One branded email template
One email campaign per month
Initial strategy call
Monthly analytics & KPI reporting
Investment: £90
FLOURISH
One branded email template
Two email campaigns per month
Initial strategy call
Monthly analytics & KPI reporting
Investment: £170
THRIVE
One branded email template
Four email campaigns per month
Initial strategy call
Monthly analytics & KPI reporting
Investment: £340
Prices are exclusive of VAT.
Why hire an email marketing expert?
An experienced email marketer can help your business stay ahead of the competition by developing powerful content that supports your overall marketing strategy. My approach aims to optimise your email list and build loyalty amongst your audience.
