TikTok is one of the hottest social media platforms on the market, and for good reason. It’s a great way to reach prospective customers, build your brand, and engage with your audience in an exciting new way. But if you want to tap into the full potential of TikTok, you need to know how to increase your views. Here are four tips that can help you get more eyes on your content.
Optimise Your Profile
The first step towards increasing your views is making sure that your profile is optimised for success. This means having a compelling bio that accurately reflects what kind of content you post and provides useful information about yourself or your business. You should also make sure that all of your contact and website info is up to date so viewers can easily find out more about you or buy any products or services you may be offering.
Understand your audience
If you don’t understand the wants, needs, struggles, and desires of your audience, how do you expect to gain their attention in a 30 second video? We all know that TikTok is popular in the world of Gen Z’ers, but that’s not the only crowd of people hanging out on that app.
Over 43% of users on TikTok are between the ages of 18 to 24, and if your customer falls within that age range – great! Start understanding them on a very deep level, so you can create content that resonates with them instantly. However, don’t forget about the rest of the 50% of users on TikTok.
Create Engaging Content
This one should go without saying – your content needs to convince people to stop scrolling and engage with it in some way for it to be pushed out to more people! That means creating videos that are visually appealing, have interesting soundtracks, and have captivating titles and descriptions so people will actually stick around to watch. Additionally, it’s important to use hashtags related to the topics you are discussing to maximise visibility and get picked up by relevant search queries.
Add keywords in captions and videos
As with many other social media platforms, keywords are a big part of the search process. And there are three places you should incorporate these keywords.
- Automated closed captions
- On-screen text
Our best advice for finding keywords is to start searching! Use the search bar within the TikTok app itself and start searching for a topic related to your industry. For example, if you’re an aesthetics nurse, start typing relevant words and you’ll notice a few popular keywords come up. Use these ideas with your next content and put these words within your caption and on-screen text.
Connect With Other Influencers
One great way to get more eyes on your content is by collaborating with other influencers who already have a large following on TikTok. Reach out and see if they’re interested in working together – perhaps they could feature one of your videos in their own content or vice versa? This way, not only do you benefit from their existing viewership but also from the connections they have made with other influencers as well!
Keep your videos short
People on social media have a short attention span. If you can’tcatch attention in the first five to seven seconds of your video, you might never catch it. And since one strong indicator of interest is watching videos to the end, you will have less time to catch attention. But what if your content was squeezed expertly into a shorter timeframe?
The most watched videos on TikTok have been very short, especially those that can be repeated on a loop smoothly. While having a three-minute video is not bad, you’re good to go as long as you can catch and hold their attention for the entirety of the three minutes. However, it is generally recommended to keep your content short and quick.
If you’re looking for ways to increase engagement with potential customers using TikTok, these four tips are a great place to start. Optimising your profile page so it accurately reflects who you are and what kind of content you create will help draw more people in naturally while creating engaging content that resonates with viewers will encourage them to stick around longer – both key components of boosting visibility on this popular platform!
Additionally, connecting with other influencers as well as investing some money into paid advertising campaigns can help further drive traffic towards your page and ultimately increase views exponentially over time. So, give these tips a try today and watch as those view counts soar!
Need more help with TikTok? Book a 1-1 TikTok Strategy Call and walk away feeling confident in your approach, full of new ideas and ready to scale your business using the power of TikTok Marketing.